Always be curious.

 strategist × EXPERIENCE design × SOFTWARE ENGINEER × mechanical engineer 



I am not interested in working on more incremental solutions that attempt to optimize already optimized systems.

Although my interests are pretty wide-reaching and ever-evolving, these are a few of my lifetime interests:

  • Culinary Science — Even though we eat multiple times a day, few people understand cooking or the food sciences at all. Unfortunately we are deferring this work to the food industry, at great cost to our health and culture.
  • Education — Many geniuses and innovations are lost due to antiquated education systems, unrealistic testing standards, poverty, war, and lack of mentorship. Education is a fundamental human right.
  • Foreign languages — Besides basic internet access, spoken languages are one of the biggest stumbling blocks for people trying to pursue their careers.
  • Genetics and gene therapy — Understanding the way genes uniquely impact each person is already revolutionizing the world and it will continue to improve the lives of so many, even before they are born.

If you'd like to work with me, please reach out.

If you'd like to work together, I would love to talk with you about it. I'm currently interested in the following opportunities:

  • Short term contracts (i.e. less than 6 months); more information and rates
  • Advisor (startups, product, code & system architecture, design feedback, behavioral psychology, user experience)


Adam Cheyer, Founder of Siri (on iPhone) and Viv (on Samsung)

Rob Phillips is a fantastic person to work with and a world class iOS developer. He sweats the details, cares enormously about the user experience in an empathetic way, and writes well-tested code that delivers. I highly recommend him and would jump at the opportunity to work with him again.

Daniel Shteremberg, Product & Engineering @ Viv & Apple

Rob is truly one of the strongest engineers I've ever worked with. With Rob, not only do you get a superb engineer that writes modular, maintainable, tested/testable high quality code, but delves deep into the product itself. I'd consider Rob to be more of a PM/Designer/Engineer because he really has all skillsets. His level of empathy towards users is hard to find and the work he produced really reflected that. He is also supremely kind and interesting guy and I enjoyed every minute of working with him. Life takes it's twists and turns and I hope one of those leads me to working with Rob again.

Tim Eller, Senior Data Scientist @ Uber

Rob has been my most favorite PM to work with ever! He has a clear vision of what it is we're trying to achieve, and has a very good sense of all the steps necessary to get there. This comes from the fact that he is also a top-notch Engineer, with fastidious insistence on clean, organized code. 

He's the guy who, rather than survey the scene and ask what he can do (which is polite, of course), immediately jumps in where he can help the most, no matter the task. As a PM, his real talent is that he recognizes the abilities of those he works alongside, and is able to organize them in such a way that they: a) continue to do what they do best; b) are in a position to learn from their peers (largely from Rob himself); c) have the freedom to make mistakes and learn from them; and d) are happy. 

He is humble, and leads by example. Luxe and I are very lucky to be under Rob's influence.

Nicolas Gramlich, Engineering Lead @ Luxe

If I had to describe Rob in one word, it would be: passionate. While I had the pleasure to work with him at Luxe, his attention to detail both as a software engineer and a product manager was outstanding. From working closely with users to figure out the features they really need, bridging the gap between product and engineering, down to establishing best practices for our iOS codebase and writing efficient and reusable code itself, Rob is not only a great colleague but also a great friend. 10/10 would work until 3am with him again.

Julian Bialowas, Head of Design @ Hipcamp

I had the honour of working alongside Rob for over a year, and I would jump on an opportunity to be able to work with him again. 

Rob is hands down one of the hardest working engineers and product strategists out there. He would consistently blow me away with the quality and amount of work he produced. 

Rob would always go above and beyond, and bring great ideas to the table. A quick learner, problem solver and able to adapt to any situation you throw at him—even when outside of his role as an iOS engineer. Rob is able to wear many hats, and more importantly, he wears them well.

Chris Cornelis, Senior iOS Engineer

Rob is a software engineer with a strong focus on productivity. His technical skills are top notch and he's always looking out to learn the latest stuff in technology land. On top of that he's also a pleasure to work with. A real team player who encourages everyone to focus on what's important. 

I'm looking forward to the day our professional paths cross again.

Hussain Frosh, Computer engineer & entrepreneur

When you see a story (movie/book/article) about someone who gets an idea and starts a company, you get done and think "Hey, that could be me... I can do that."  You can't. The amount of work, dedication, perseverance, resourcefulness, and sheer talent it takes to achieve even moderate success is completely underestimated.  

Rob is that guy they will write articles about and make those movies about.  Quite simply that about sums it up.  If you have the chance to work with him, not only will your idea be better, but you'll probably come out of the experience better as well.

Emi Melker, SEO specialist and entrepreneur

Rob is extremely intelligent and innovative. He is a natural leader who I often go to for my own entrepreneurial advice. His opinions are always well thought out and accepted by our team. I highly recommend Rob Phillips and know he would be a great asset.

More information about me:



Viv was acquired by Samsung in October 2016.

Founded by the creators of Siri, Viv enables developers to plug into and create an intelligent, conversational interface to anything.

  • Led iOS development to showcase Viv's underlying technology
  • Involved with UX / UI (using Sketch) to better define the product experience
  • Code involved anything from creating low-level framework/SDK abstractions up to complex animations and interfaces
  • Assisted with a small amount of the web frontend code


Luxe is an on-demand valet parking and car services app. As an early employee and first iOS hire, I've been fortunate enough to work across many teams and functions with very talented and driven people.

Engineering Lead

  • Led a team of 16 engineers and data scientists to create the Luxe of tomorrow.

iOS Team Lead

  • First iOS engineer
  • Deeply involved with sourcing, interviewing and recruiting iOS team members
  • Helped to ensure best practices and design patterns through code reviews and mentoring
  • Identified and refactored away technical debt to ensure we had a solid foundation moving forward
  • Enabled reusability by creating clean abstractions and shared code across our multiple apps, all while helping to eliminate debugging complexities
  • Created our first set of unit and UI tests to eliminate regressions and manual testing
  • Established coding and documentation standards to ensure we could move fast in unison


  • Involved with team leadership and architecture at an engineering organization level
  • Very involved with interviewing across all engineering disciplines
  • Helped identify system-wide architectural debt and establish / execute a plan to correct it
  • Helped establish engineering on-call / live ops protocols
  • Mentored junior engineers on engineering best practices and the personal chaos of startup life


  • Took the initiative to create and implement an entire app / UX workflow redesign using Sketch when team design resources were limited
  • Established recurring UI / UX brainstorming sessions where product and design teams could coordinate and review efforts

Product Manager

  • Led the effort to optimize valet workflows and system efficiencies while creating an engaging and rewarding experience
  • Involved with strategic planning at an organizational level
  • Helped interview product and executive-level candidates
  • Identified important metrics and wrote custom SQL to track execution against them
  • Helped identify and implement people management and training protocols for our ever-growing valet workforce
  • Personally worked many shifts as a valet to fully understand pain points within a very dynamic work environment
  • Responsibilities spanned across design, engineering, management, product and operations

Everest 2.0

This project was open sourced here: https://github.com/EverestOpenSource/Everest-iOS

Within the first week of working here, I pitched a plan to make the Everest iOS team 75% faster at new feature development by removing significant complexity and legacy code while keeping crashes to less than 1% of all sessions. Within the first month, I led the effort to re-architect and rewrite the code base from scratch to have a unified architecture and philosophy that was easily extended and re-used across the entire app.

Within 3.5 months, we had a 2.0 iOS product submitted to Apple that was significantly more performant, had a 0.4% crash-to-sessions ratio, and allowed the team to develop new features within days rather than months, all while having a complete functional test suite to ensure new bugs don't creep in during refactorings or new feature development.

Two weeks before launch, I jumped in to help create all code for the everest.com web profiles which involved Ruby on Rails, SCSS, ERB, HTML, and a bit of Javascript as well.

Desiderata Labs

Independently developed a number of top-selling apps (Top 5 in Gross Sales for Sports in the US) which were acquired in August 2014.

Created for Open Source:

  • Down (Swift) Blazing fast markdown rendering
  • LazyObject (Swift) Lazily deserialize JSON into strongly typed Swift objects.
  • RPCircularProgress (Swift) Circular progress UIView subclass with UIProgressView properties.
  • RPFloatingPlaceholders UITextField and UITextView subclasses with placeholders that change into floating labels when the fields are populated with text.
  • Forecastr - A dead simple wrapper for the Forecast.io weather API. Abstracts away all difficult caching and network requests so the end user only has one simple API call to make
  • RPVerticalStepper - A simple vertical stepper control for iOS that is similar in function to the UIStepper control

I originate all ideas, design the UIs in Sketch / Photoshop, and write all code myself.


Brevidy was a video social network that allowed you to capture the fleeting moments of your life on video and share them with those around you.

I open sourced this project at: https://github.com/iwasrobbed/Brevidy

Designed all UI/UX in Photoshop and then implemented it using HTML, HAML, CSS, and jQuery. Architected the backend models and controllers, and implemented them using Ruby on Rails and PostgreSQL on top of the Heroku platform. Integrated with RESTful interfaces such as Facebook, Zencoder, Amazon S3 / Cloudfront. Taught myself web programming and UI/UX design.

Design Samples

I have traveled to 24 countries so far (probably more by the time you read this), including a round-the-world trip in 2012 where we traveled for over 53,000 miles (equivalent to circumnavigating the Earth almost 2 1/2 times) through 80 cities in 14 different countries.

Accomplishments: I swam with sea lions in the Galapagos Islands, lived with a family and studied Spanish in Costa Rica for 5 weeks, backpacked across Europe, dove with great white sharks in South Africa, saw the pyramids, spent the night in the middle of the Sahara desert, went on a safari in Kenya and saw a lion hunting it's prey, went paragliding over the Swiss Alps, pet huge tigers and rode giant elephants in Thailand, drove more than 2,700 miles through New Zealand while living in a campervan, and lived for over 2 years in Montréal, Canada where I found the love of my life.

Traveling and photography are two of my biggest passions in life and the experiences they provide are something I would love to hand down to my children one day.

On my near-term to do list: Iceland, Chile, Antarctica, Peru, and Norway.